Brand and product design for Nike MVP SEA&I Class of 2024 across Thailand, Malaysia, and Singapore
The centerpiece is an interconnected ten-point star, symbolizing the top 10 athletes across 10 stores in Asia.
This design features a custom typeface and lock-up, which have been incorporated into graphic-led products and custom handmade headwear.

Inspired by the latest Nike Mayfly 2 Blueprint, this bag was engineered for 20 elite athletes compteting in Rome in June 2024.
It integrates breathable mesh with waterproof-coated nylon, allowing the shoes to stay aired and dry faster.
The advanced roll-top closure provides expandable storage, while reflective tape enhances visibility. Additionally, a specialized zippered pocket offers secure storage for extra spikes.

Inspired by the classic origami style sac, this product was designed and handcrafted for everyday use, perfect for throwing in all your essentials. Constructed from high-performance waterproof materials, it captures the essence of London's changing seasons while maintaining functionality without becoming purely utilitarian.
The integration of color mismatches allows a playful touch to the overall simple silhouette of the bag, enhancing its mashup design aesthetic.

LOCAL STRANGER™

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