LSW x NIKE MVP KIT @2024
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Brand and product design for Nike MVP SEA&I Class of 2024 across Thailand, Malaysia, and Singapore
The centerpiece is an interconnected ten-point star, symbolizing the top 10 athletes across 10 stores in Asia.
This design features a custom typeface and lock-up, which have been incorporated into graphic-led products and custom handmade headwear.
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CREATIVE DIRECTION — PROJECT BRAND IDENTITY — PRODUCT DESIGN — IN-HOUSE DTF AND REFLECTIVE VINYL PRINTING — HANDMADE CUT & SEW HEADWEAR
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[ PRODUCT ] LS.W™ x NIKE.INC
[ TEAM ] NIKE SEA
[ YEAR ] ©2024
[ LOCATION } SOUTHEAST ASIA
